About me
I’m Naph, and I have more than 10 years’ experience in brand advertising & marketing, an addiction to Twitter, and a very (very) sweet tooth.
I spent the first eight years of my career in advertising, where I was lucky enough to work at both adam&eveDDB and BBH - Agency of the Decade winner and runner-up respectively, according to Campaign magazine. Over the years I worked on flagship clients such as Volkswagen, Audi and Google, as well as smaller, niche brands like Genius bread and World of Tanks. I have helped launch dozens of household-name products, from a VW Polo to a Google Pixel. But the bulk of my time was spent on brand strategy and communications, with the common aim of building brands through creative and effective marketing.
For the past two years I have been heading up marketing at Entrepreneur First, a 100-person scale-up which brings together incredibly smart, incredibly ambitious individuals and helps them start a technology company from scratch. Reporting directly into the founders, my remit was much wider, but again with a primary focus on the broader EF brand. In my time there I led and launched a comprehensive rebrand (from positioning through to customer experience to visual identity), executed a successful global PR strategy across all six markets, and modernised our approach to content & social media.
I am also a dad of two, a North London local, a husband, an avid Arsenal fan, a lover of pastries, half Moroccan, a practising Jew, an English graduate, a collector of Ottolenghi cookbooks, and owner of one very needy whippet.
If you think that there is a role or a project for which my skills might be a good fit (more the brand-thinking than the dog-owning), get in touch.