About me

Hello, I’m Naph (yes, it is an unusual name).

I spent the first eight years of my career in advertising, where I was lucky enough to work at both adam&eveDDB and BBH – Campaign Magazine’s Agency of the Decade winner and runner-up respectively. During that time I worked on flagship clients such as Volkswagen, Audi and Google, as well as smaller, niche brands like Genius bread and World of Tanks. I have helped launch dozens of household-name products, from a VW Polo to a Google Pixel. But the bulk of my time was spent on brand strategy and communications, with the common aim of building brands through creative and effective marketing.

Then I jumped into the world of startups. For two years I led marketing at Entrepreneur First, a 100-person scale-up which brings together incredibly smart, incredibly ambitious individuals and helps them start a technology company from scratch. Reporting directly into the founders, my remit was much wider, but again with a primary focus on the broader EF brand. In my time there I led and launched a comprehensive rebrand (from positioning through to customer experience to visual identity), executed a successful global PR strategy across all six markets, and modernised our approach to content & social media.

Since 2020, I’ve been working with tech companies of all shapes and sizes – from lab-made cheese startups to computer vision unicorns – on their brand strategy; first independently and then for the past four years at GoodLove, a creative brand consultancy. Much of my job is working with founders to get thinking out of their heads, organise it, and then present it in a novel way that the whole business can get behind. I am part of the Leadership Team, and am very involved in our new business efforts – as well as our uber-competitive Team Lunches.

I am also a dad of three, a North London local, a husband, an avid Arsenal fan, a lover of pastries, half Moroccan, a practising Jew, a former tyrefitter, an English graduate, a collector of Ottolenghi cookbooks, and until recently owner of one very needy whippet (RIP Nessa).